Where Technology and Marketing Expertise Converge.

In 2009, I entered the world of system development.

At that time, I founded a media operation company for highway bus OTA (Online Travel Agency) business. I learned SEO and system development independently, growing the business to 2 billion yen in annual revenue within just 3 years, and achieving a successful buyout.

The greatest lesson from this experience was a simple, fundamental truth: “Technology only generates value when connected to business results.”

After the buyout, I founded groo Inc.

I established an offshore development subsidiary in Korea and developed a core system specialized for the travel industry in-house. We successfully deployed this system to multiple travel companies, gaining deep domain knowledge of the industry.

In recent years, a major shift has occurred in the development industry.

It is “AI-Driven Development.”

With AI, development speed doubles, costs halve, and flexibility triples. This fact can no longer be denied.

The problem is that few companies can truly leverage AI-Driven Development.

Companies that superficially claim “development using AI” are increasing, but companies that have deeply integrated AI into all processes—from business understanding, design decisions, code quality, to operations—are only a handful.

At MASSIVE LINKS, we have integrated AI-Driven Development into the core of our development organization.

We utilize the latest AI, including Claude, GPT-4, Copilot, and Cursor, across all phases: requirement definition, design, implementation, testing, and operations.

This structure allows us to provide the following value to our clients:

• ▸Half the traditional timeframe for product release
• ▸Half the traditional cost with equal or better quality
• ▸Flexibility beyond agile to adapt to change

What we provide is not “system development.”

It is “a technology partnership that generates business results.”

• ▸How can this system contribute to the business?
• ▸Where should technology investment be placed to maximize ROI?
• ▸When considering the business 5 years ahead, is the current design correct?

Together with our clients, we think through these questions seriously, and with the power of AI-Driven Development, we deliver at the fastest speed and shortest path.

This is the value we provide.

Technology only has meaning when it connects directly to business results.

This conviction has remained unchanged from the founding of my first company in 2009 to this day.

MASSIVE LINKS will continue to commit to our clients' business growth.

Born in 1983, I have worked consistently as a planner in the digital marketing industry for the past 20 years.

My career began in the marketing department of Opt Inc. There, I was instilled with the essence of marketing: “Design initiatives based on data and strategy.”

Later, I served as a manager in the digital division of the ADK Group, handling consulting for various clients.

What I realized during this period was that many companies suffer from “the gap between strategy and execution.”

Strategic consultants draw pictures for the wall. Execution is carried out in the field. Between them, a deep chasm exists—

In 2011, to solve this problem, I founded Scenario Inc. (currently Supership Inc.).

“From strategy to execution, carried out by the same team in an integrated manner”—This was our value proposition.

Over 6 years, we systematized our organization, and in 2017, we sold to the KDDI Group. After serving for 3 years, I moved on to my next challenge.

In 2021, at the request of the Hakuhodo DY Group, I founded CHOSEN ONE Inc. (Daiko Group) and was appointed as its Representative Director.

Here, I began to work in earnest on the formulation and systematization of digital marketing strategy.

Strategy is not “art.” Strategy is a reproducible “science.”

Market research, user research, KPI design, initiative design, impact measurement, improvement— Every step has a logical system.

A strategy without this system is merely intuition. It has no reproducibility and cannot accumulate as organizational knowledge.

At MASSIVE LINKS, we place this systematization of strategy as the foundation of all marketing support.

• ▸Why are we executing this initiative?
• ▸With which KPI will we measure results?
• ▸What is the vision in 3 months, 6 months, 1 year?

If these cannot be explained with numbers and logic, it is not strategy, but merely “going through the motions.”

And strategy only gains meaning when executed.

MASSIVE LINKS' strength is that we can handle strategy and execution with the same team.

The people who create strategy and the people who execute it are in the same company. Moreover, we have the technological capability of AI-Driven Development.

This combination is extremely rare in the Japanese advertising industry. Even at major advertising agencies, strategy departments, creative departments, and system development departments are separate organizations. Barriers to collaboration always exist.

Our value proposition is simple.

“Integrated support of Strategy × Technology × Execution.”

To accelerate business growth, we provide everything necessary, from one team, speedily.

This is how MASSIVE LINKS provides marketing support.

Execution without strategy is mere cost.

However, strategy alone creates no value.

To become a company that can provide both strategy and execution at the same quality—

This is the future I want to realize with MASSIVE LINKS.