Profile
Yoshihiro Hatanaka is the Social Media Lead at MASSIVE LINKS marketing division, specializing in social media marketing.
Career and Experience
After graduating from junior college in 2019, Hatanaka joined Esthetic TBC, beginning his career as an esthetician. Within two years of joining, he was promoted to counselor and contributed to his store achieving the top-3 national sales ranking by leveraging his sales capabilities.
In January 2022, he transitioned to Lead Inc., shifting his career toward digital marketing. He expanded his expertise starting from performance-based advertising on YouTube, Google, and Yahoo!.
Currently, he leads SNS operations (X, Instagram, Facebook, TikTok) and campaign execution for major pharmaceutical and beverage manufacturers. Since MASSIVE LINKS Inc.'s group entry in April 2026, he has focused on integrating cutting-edge AI technology into his work to maximize outcomes further.
His core strength lies in "the experience of transitioning from a different industry into digital marketing." The interpersonal hearing capabilities, sales acumen, and customer-understanding sensitivity cultivated during his time as an esthetician and counselor are directly applied to SNS operations and campaign planning.
Expertise and Track Record
As a "digital promotion strategy and operations consultant," he specializes in the following:
- Cross-platform SNS Operations: Strategic planning, creative production, ad delivery, and performance analysis / improvement proposals for digital promotion across X (formerly Twitter), Instagram, Facebook, and TikTok
- Campaign Execution: Campaign operations in various formats on X and Instagram
- Major Pharmaceutical, Beverage, and Food Manufacturer Support: End-to-end digital promotion supporting awareness building through customer acquisition
He holds Childcare Worker and Kindergarten Teacher certifications, leveraging a consumer perspective for SNS initiatives targeting families with children.
External Communications
He does not currently engage in individual SNS communications (personal accounts are private and not publicly disclosed). Official communications are conducted through MASSIVE LINKS via this website.
Affiliation and Contact
Yoshihiro Hatanaka serves as Social Media Lead at the Marketing Department of MASSIVE LINKS Inc., writing articles in the social media marketing and digital promotion domains. Employment relationship: Employee.
Contact via the contact form.
Yoshihiro Hatanaka
Marketing Department / Social Media Lead
Social Media Lead at the Marketing Department of MASSIVE LINKS Inc. He focuses on major pharmaceutical, beverage, and food manufacturers as primary clients, leading cross-platform digital promotion across SNS (X/Twitter, Instagram, Facebook, TikTok) from strategic planning through performance analysis and improvement.
Alumni of
- Junior College Graduate
Articles
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