01 / Marketing > Planning
Data-Driven
by Design.
Design starts with data.
Not intuition, not experience — data determines business growth. MASSIVE LINKS designs every initiative by the numbers across four processes: market, user, behaviour, and content.
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PROCESSES
Planning processes
Multi-industry
INDUSTRIES
Industries served
Quant + Qual
METHODS
Research methods
The Reality
Why do intuition-based
tactics fail?
Before
Intuition-Based Tactics
- ❌Vague targeting
- ❌Tactics chosen by gut feeling
- ❌Measurement bolted on after the fact
- ❌Improvement ideas based on hunches
- ❌PDCA cycle stalls
After
Data-Driven Design
- ✅Clear segmentation
- ✅Priorities decided by data
- ✅Real-time KPI tracking
- ✅Back-calculated from data
- ✅PDCA cycle runs fast
What creates this difference is the design of
market, user, behavior, and content.
The 4 Processes
Four Planning Processes.
A four-stage process for designing every initiative with data. Follow the steps in order and move into execution with complete confidence.
Market & Competitive Research
MARKET RESEARCH
Know your market.
Deliverable
Visualize Business Opportunities
User Research
USER RESEARCH
Know your customers.
Deliverable
Define Customer Personas
Customer Journey & KPI Design
JOURNEY & KPI
Build the system.
Deliverable
Funnel Design & KPI Definition
Content Planning
CONTENT PLANNING
Plan for execution.
Deliverable
Plan Initiative Execution
MARKET RESEARCH
Market & Competitive Research
Know your market.
USER RESEARCH
User Research
Know your customers.
JOURNEY & KPI
Customer Journey & KPI Design
Build the system.
CONTENT PLANNING
Content Planning
Plan for execution.
See the four services below for details on each process.
Our Services
Four Research & Planning Services.
MARKET RESEARCH
Market & Competitive Research
Know your market.
Visualize market size, competitive dynamics, and entry opportunities with both quantitative and qualitative data.
Multi-industry
Covered
Quant + Qual
APPROACH
- ▸Quantitative & qualitative research
- ▸Competitive positioning analysis
- ▸Market entry recommendations
USER RESEARCH
User Research
Know your customers.
Surface the true voice of customers and reflect their needs in your product and service.
Interviews
+ Surveys
Quant + Qual
METHODS
- ▸User interview design
- ▸Survey design & analysis
- ▸Persona & CJM creation
JOURNEY & KPI
Customer Journey & KPI Design
Build the system.
Visualize every customer touchpoint and define clear success metrics.
KPI-linked
APPROACH
All Industries
COVERAGE
- ▸Customer journey mapping
- ▸KPI tree design
- ▸Measurement plan development
CONTENT PLANNING
Content Planning
Plan for execution.
Develop content strategies designed to drive organic search traffic and capture leads.
SEO-driven
APPROACH
Multi-industry
COVERAGE
- ▸SEO keyword strategy
- ▸Content calendar planning
- ▸Owned media strategy
The Assets
Data Assets Born from Planning.
By going through the four processes, data assets accumulate that can be handed off directly to the execution phase.
Quantitative
Quantitative Data
- ▸市場規模レポート
- ▸競合分析マトリクス
- ▸ユーザーアンケート集計データ
- ▸KPIツリー・数値計画
- ▸SEOキーワードリスト
Qualitative
Qualitative Data
- ▸競合ポジショニングマップ
- ▸ユーザーインタビュー記録
- ▸ペルソナ設計書（複数パターン）
- ▸カスタマージャーニーマップ
- ▸コンテンツカレンダー
These do not end as reports.
Everything is handed off directly to the execution phase.
→ Data flows into each of our Strategy, Creative, and Operation services, maximising the precision of every initiative.
Ready?
Ready to Design
with Data?
Let’s design with data.
Your first 60-minute planning consultation is free. We clarify your current challenges and decide together which process to start with.
Free Consultation
60-Minute Planning Session
We help you identify challenges and choose the optimal starting process together.
Book Now →Resource
Research Case Studies
Download our collection of past research and planning case studies.
Download →* An NDA for the consultation can be arranged upon request.
Start with a Free Consultation.
Tell us your challenges, goals, and budget. The first consultation is completely free.