02 / Marketing > Planning > User Research
Understand Humans,
Drive Growth.
Uncovering True Voice, Driving Growth.
Surveys can't reveal what customers truly think.
We surface the "why" behind the numbers through dialogue and observation.
MASSIVE LINKS applies qualitative research expertise to articulate the needs that words alone can't capture.
3
METHODS
Research Methods
5
STEPS
Research Stages
Human
INSIGHT
Human Understanding
WHY USER RESEARCH
Do you really know what your customers think?
Even if you think you know through "customer feedback",
- ▸なぜ購入に至ったのか
- ▸なぜ途中で離脱したのか
- ▸なぜリピートしないのか
- ▸他社と何を比べて選んでいるのか
The real reason is often invisible.
[What customer understanding changes]
プロダクトの方向性
「作るべきもの」が明確になる
マーケティングの精度
誰に、何を、どう訴求する
CX・UXの改善
摩擦の正体が見えて改善
顧客ロイヤルティの向上
深い理解が信頼を生む
Running a business without knowing your customers is
like sailing without a map.
THE DEPTH
The depth of data changes decisions.
The limits of surface data
Example: survey question
"Why did you drop off?"
→ "The price was too high."
Is that really true?
Research that surfaces real motivations
Interview prompt
"Can you walk me through the specific moment you felt that way?"
Real motivations revealed in interviews:
- ▸
"It wasn't the price — I was anxious about whether it was right for me."
- ▸
"The competitor had far more reviews and felt more trustworthy."
- ▸
"When I reached out, the response was slow and I felt abandoned."
Survey answers and true motivations revealed in interviews lead to completely different actions.
THE METHODS
Three research methods.
We choose the right method based on what you need to know.
QUANTITATIVE
定量調査
Purpose
仮説を検証、傾向を把握
Methods
- ▸WEBアンケート
- ▸既存データ分析
- ▸トラッキングデータ
What you get
統計的な確信、市場規模感
QUALITATIVE
定性調査
Purpose
「なぜ」を深掘り、本音を引き出す
Methods
- ▸1on1 デプスインタビュー
- ▸グループインタビュー
- ▸エスノグラフィ
What you get
インサイト、ペルソナ、感情の理解
OBSERVATION
行動観察
Purpose
無意識の行動、実態を把握
Methods
- ▸ユーザビリティテスト
- ▸店舗観察
- ▸アイトラッキング
What you get
実際の行動パターン、摩擦ポイント
Combining all three gives you a three-dimensional view of your customers.
OUR OUTPUTS
See research outputs visually.
We bring "people" — who cannot be expressed in numbers — to life three-dimensionally through visuals.* All data below is fictional dummy data.
Persona Card
A three-dimensional visualization of the target customer profile. Capture behavior, psychology, and decision criteria on a single card.
Customer Journey Map (CJM)
Visualizing the customer experience over time. Identifying emotional peaks and valleys and friction points.
Empathy Map
Visualizing the inner world of customers — what they see, hear, think, and say.
Insight Collection
Essential implications derived from research. Organized in language that directly informs management decisions.
These are just a few examples. In real projects, we design the optimal visualization tailored to your business.
OUR PROCESS
User Research, 5 Steps.
リサーチ設計
1-2週間- ▸調査目的の明確化
- ▸リサーチクエスチョンの設計
- ▸対象者の定義
- ▸手法の選定
リクルーティング
2-3週間- ▸対象者のスクリーニング
- ▸インタビュー対象者の募集
- ▸スケジュール調整
- ▸事前アンケート
調査実施
3-4週間- ▸インタビュー実施
- ▸アンケート実施
- ▸ユーザビリティテスト
- ▸録音・記録
分析・統合
2-3週間- ▸データの構造化
- ▸パターン・共通項の抽出
- ▸ペルソナ・CJMの作成
- ▸インサイトの言語化
活用・接続
随時- ▸経営層への報告
- ▸戦略・施策への反映
- ▸継続的なモニタリング
Standard project duration: 2–3 months.
OUR STRENGTH
Three strengths of MASSIVE LINKS research.
BtoB文脈を深く理解した
インタビュー力
BtoBの購買プロセスは、稟議、複数人決裁、情報収集など独特の特徴があります。
MASSIVE LINKSは、BtoB特化の視点でインタビュー設計・実施・分析を行います。
AI活用で
分析を高速・精緻に
Claude、Gemini等の生成AIを活用し、インタビュー録音の文字起こし、テーマ抽出、共通項の発見を高速化。
従来の分析工数を半減しながら、より深い洞察を引き出します。
調査から実行まで
一気通貫
ユーザーリサーチの結果を、そのままマーケ戦略・コンテンツ・CX改善まで連動させます。
調査で終わらせず、事業成長に繋げる。
FAQ
Frequently Asked Questions
FREE CONSULTATION
Ready to Understand
Your Customers?
Discover what your customers truly think.
The first 60-minute research consultation is free.
We clarify your current customer understanding challenges and propose the optimal research design.
* NDA available.