02 / MARKETING > PLANNING > MARKET RESEARCH
Research that Drives Execution.
Action-Connected Research.
Research is not about producing reports.
It exists to change decisions and drive business growth.
MASSIVE LINKS delivers actionable research,
partnering with you through to execution.
4
PERSPECTIVES
Research Angles
5
STEPS
Research Steps
Act
CONNECTED
Action-Connected
WHY RESEARCH
Research is the foundation of management decisions.
Critical decision moments
- ▸When launching a new business
- ▸When deciding resource allocation
- ▸When considering M&A
- ▸When evaluating overseas expansion
Behind every critical decision, reliable information is essential.
Management decisions supported by research
新規参入の意思決定
参入すべきか、見送るべきか
投資判断
どの市場にどれだけ投資するか
戦略策定の基盤
どう差別化するか
リスクの予見
市場変化や競合動向を先読み
The quality of information determines the quality of decisions.
OUR DIFFERENCE
Research firms vs. MASSIVE LINKS.
Traditional research firm
- ◆Delivering a polished report
- ◆Engagement ends after research
- ◆Execution fully handed off to another vendor
- ◆Analysis detached from the front line
- ◆Comprehensive coverage based on survey items
- ◆Benchmarks built on desktop research
→ Reports gather dust on the shelf
MASSIVE LINKS
- ◆Connecting findings to action
- ◆Same team supports execution
- ◆Strategy / Creative / Operations fully integrated
- ◆Insights from 300+ live accounts applied
- ◆Clear answers on what to do next
- ◆Research that moves the business
→ Research that moves the business
Turning research into action.That is the MASSIVE LINKS approach to research.
THE FRAMEWORK
Four perspectives of research.
We capture the full picture surrounding your business from four perspectives.
市場
- ▸市場規模・成長率
- ▸市場細分化
- ▸市場トレンド
- ▸将来予測
競合
- ▸主要プレイヤー
- ▸戦略・強み
- ▸シェア分析
- ▸ポジショニング
顧客
- ▸ニーズ・課題
- ▸購買行動
- ▸セグメント
- ▸未充足領域
環境
- ▸規制・法律
- ▸技術トレンド
- ▸社会・経済
- ▸業界構造
VISUAL SAMPLES
Research becomes visual.
All research findings are translated into visuals. Delivered at a quality ready to use directly in executive presentations.* All data below is fictional dummy data.
Market Size & Growth Forecast
Visualizing TAM/SAM/SOM and presenting the rationale for timing market entry.
Positioning Map
Visualizing your relative position against competitors on two axes to identify white space.
Competitive Comparison Matrix
Listing strengths and weaknesses by evaluation criteria to clarify differentiation points and challenge areas.
Customer Segment Analysis
Classifying target customers by attributes, scale, and behavior to link priorities with tactics.
THE PROCESS
From Research to Execution, 5 Steps.
調査計画
1〜2週間- ▸調査目的のヒアリング
- ▸調査項目の設計
- ▸調査手法の選定
- ▸スケジュール策定
調査実施
3〜4週間- ▸デスクリサーチ
- ▸ヒアリング・インタビュー
- ▸アンケート調査
- ▸公的データ収集
分析・洞察
2〜3週間- ▸データ分析
- ▸ビジュアライゼーション
- ▸示唆の抽出
- ▸AIを活用した分析補助
レポート化
1〜2週間- ▸ビジュアルレポート作成
- ▸経営層向けサマリー
- ▸プレゼン用資料
- ▸生データの整理
実行フェーズへの接続
随時- ▸戦略立案・戦術設計
- ▸Strategy / Creative / Operations 連携
- ▸継続モニタリング
EXECUTION CONNECTION
Research exists to drive action.
Research findings connect to every phase — strategy, creative, and execution. Because the same team carries the work through to delivery, insights flow directly into the field.
戦略設計への活用
調査から導かれるターゲットとポジショニングを、そのままデジマ戦略やブランド戦略に反映します。
クリエイティブへの活用
顧客セグメント分析から訴求ポイントを設計。LPの構成、広告コピーに反映します。
運用への活用
競合分析から運用時の差別化ポイントを明確化。媒体選定・予算配分の根拠に。
FAQ
Frequently Asked Questions
FREE CONSULTATION
Let's talk first.
60 minutes, free.
We think together, including whether research is even needed.