Career and Experience

Konishi began his career in advertising sales at Kobe Shimbun (a regional Japanese newspaper). During this period, he internalized the marketing principle that "advertising has meaning only when it contributes to client business outcomes."

In 2011, he joined Scenario Inc., an IT venture, where he engaged in full-fledged planning and operation of digital marketing using web advertising and social media.

In 2015, he was appointed Executive Director of Scenario Inc., leading organizational growth as a core member of business expansion. Following the company becoming part of the Supership Group (a KDDI-invested company), he served concurrently as Head of the Web Creative Division at Supership and as Director of Scenario Inc. He was additionally seconded to KDDI's 5G business development division, accumulating experience across business development through PR.

In October 2020, he founded Lead Inc. and assumed the position of Representative Director, developing a digital agency business, food business, and e-commerce business, taking on the challenge of business creation that transcends marketing.

Currently, as Vice President of MASSIVE LINKS Inc., he is responsible for overseeing the marketing function, providing integrated support from strategy to execution, creating new business ventures, and constructing the "technology × marketing × execution" trinity support framework in collaboration with the AI-Driven Development led by Representative Director Tanimoto.

Expertise and Track Record

Guided by the belief that "strategy only creates value when executed," he specializes in the following:

• Digital Marketing Strategy Formulation and Execution: Practical knowledge of consistently handling SNS marketing and digital campaigns for major brands from planning through execution
• Social Media Engagement and Community Management: Brand communication design based on experience seconded as SNS marketing lead for a global sports brand
• Real-Digital Hybrid PR: Campaign design integrating online and offline, exemplified by the Code Awards Event Producer Category Grand Prize
• New Business Development: Business development extending marketing expertise into other industries, including digital agency, food business, and e-commerce
• Major Brand Support Execution: Web advertising and marketing strategy formulation across a wide range of industries including pharmaceuticals, telecommunications, food, beverages, and sports

He is strongly engaged in integrating strategy and execution at a high level, and in exploring new forms of business growth created through fusing technology (AI-Driven Development) with marketing.

External Communications

• 🏆 Code Awards Event Producer Category Grand Prize (digital campaign for a major food manufacturer)
• 🌏 Seconded as SNS marketing lead for a global sports brand
• 🥤 Digital marketing support for a major beverage manufacturer group
• 💊 Web advertising and marketing strategy formulation across pharmaceuticals, telecommunications, and other industries

He does not currently engage in individual SNS communications. Official communications are conducted through MASSIVE LINKS via this website.

Affiliation and Contact

Yuya Konishi serves as Vice President of MASSIVE LINKS Inc., writing articles in the marketing strategy, social media, and new business development domains. Employment relationship: Employee (Executive).

Contact via the contact form.

Yuya Konishi

Vice President