CTA
読み方：C-T-A
Call to Action. A button, link, or text element that prompts a user to take a specific next step—book a demo, download a guide, start a free trial. Effective CTAs are specific, benefit-oriented, and visually prominent.
What is a CTA
A CTA (Call to Action) is any element designed to prompt a user to take a specific action. It's the moment where your content asks the visitor to do something—and a well-designed CTA determines whether they do.
Principles of Effective CTAs
- • Specificity: "Start my free trial" beats "Submit"
- • Benefit-oriented copy: "Get my free SEO audit" beats "Contact us"
- • Visual prominence: Should be the most visually dominant element in its area
- • Friction reduction: "No credit card required," "Takes 2 minutes"
CTA Placement
Above-the-fold CTAs are typically the highest-converting. Repeating CTAs at logical decision points (after social proof, after feature descriptions) captures visitors at different stages of readiness.
Testing CTAs
Button color, copy, size, and surrounding text are all A/B testable. Small copy changes frequently produce 10–30% conversion rate improvements.