MEO (Map SEO)
読み方：M-E-O
Map Engine Optimization. The practice of optimizing a local business's presence to appear in Google Maps search results—specifically the "Local Pack" (3 business listings shown for local searches). Critical for location-based businesses like restaurants, clinics, and retail stores.
What is MEO
MEO (Map Engine Optimization) is local SEO focused specifically on Google Maps rankings. When someone searches "coffee shop Shibuya" or "dentist near me," Google shows a map with 3 local business listings above organic results. Appearing in that Local Pack is MEO's goal.
Why MEO Matters
Local Pack listings get more clicks than most organic results for location-based searches. For a restaurant, clinic, or store, appearing in the pack can be the single highest-ROI digital marketing activity.
Google Business Profile Optimization
The foundation of MEO:
- • Complete and accurate business information (name, address, phone, hours)
- • Primary category selection (choose precisely—this is the most important signal)
- • Regular photo updates (exterior, interior, products, staff)
- • Weekly Google Posts for freshness signals
- • Q&A section populated with your own FAQs
The Review Strategy
Reviews are the most influential variable you can actively influence:
- • Post-visit review request emails with direct link
- • QR code at point of service
- • Verbal request from staff
- • Professional, prompt responses to all reviews (especially negative ones)
Three Ranking Factors
Google uses relevance (keyword match), distance (user's location), and prominence (overall online presence and reputation) to rank local results.