01 / MARKETING > STRATEGY > ASIA EXPANSION
Your Bridge
to ASEAN.
The ASEAN market is vast, and its growth shows no signs of slowing.
Yet fewer than 30% of Japanese companies succeed in their expansion efforts.
MASSIVE LINKS leverages its network with CP Group —
one of Thailand's largest conglomerates —
to guide Japanese companies toward assured success in Asia.
0
COUNTRIES
Countries covered
6.7
BILLION
ASEAN population (×10M)
0+
YEARS
CP Group heritage
THE OPPORTUNITY
Why Asia, and Why Now.
While the Japanese market matures and contracts, ASEAN as a whole continues to grow. Over the next decade, the stage for business growth shifts to Asia.
ASEAN人口 (2024)
日本の5倍超
Source: JETRO
GDP成長率 (年平均)
日本の5倍
Source: IMF
若年層比率 (30歳以下)
日本の約3倍
Source: UN Population Division
EC市場成長予測 (2030)
10年で3.5倍
Source: Google/Temasek
The Reality of the Japanese Market
- ·Population decline (approx. 600,000 per year)
- ·GDP growth rate of 0–1%
- ·Shrinking consumer market
To keep growing, expanding into overseas markets — especially ASEAN — has become an unavoidable choice.
THE CHALLENGE
Why do Japanese companies fail
when expanding into Asia?
The ASEAN market presents enormous opportunities, yet fewer than 30% of Japanese companies succeed in their expansion. The failures typically stem from three main causes.
現地パートナー不在
信頼できる現地パートナーを見つけられず、独力で進出しようとして失敗。
商習慣・法規制の壁が想像以上に高い。
文化・商習慣の理解不足
日本の成功モデルをそのまま持ち込み、現地文化に合わず受け入れられない。
購買行動・価値観の差異を軽視。
流通・オペレーション基盤の欠如
現地の流通網・販売チャネルにアクセスできず、製品・サービスが届かない。
物流・法務・人材採用などのオペレーション構築が遅れる。
MASSIVE LINKS solves all of these challenges.
In the next section, we introduce our exclusive strengths.
OUR UNFAIR ADVANTAGE
The CP Group Network.
A door to Asia that only this company holds.
MASSIVE LINKS株式会社
Japan · Execution Partner
Supporting Asia expansion from the Japan side with domestic web marketing and AI-driven development capabilities.
SuperMassiveGlobal株式会社
Global Operations
A holding company supporting global business expansion. Serves as the liaison with the CP Group.
CP Group (Thailand-based)
ASEAN NETWORKCharoen Pokphand Group
Founded in 1921, Thailand's largest conglomerate. A distribution, telecom, and financial network spanning all of ASEAN.
ABOUT CP GROUP
0
創業年
タイ・バンコク
0千人+
従業員数
グローバル
0カ国+
展開国数
グローバル展開
0店舗+
7-Eleven Thailand
CP All運営
0
年間売上
グループ連結
0年
歴史
4世代家族経営
CP GROUP'S BUSINESS AREAS
農業・食品
Charoen Pokphand Foods
流通・小売
CP All、7-Eleven Thailand
通信
True Corporation
金融
Ping An Insurance等
不動産
物流・その他
The network that Thailand's largest conglomerate has woven
across all of ASEAN.
This network, through MASSIVE LINKS,
supports Japanese companies expanding into Asia.
WHAT WE CAN DO
4 Things This Partnership Makes Possible.
01
🔍現地マーケットの深い分析
CPグループの顧客データと市場インサイトを活用
02
🤝現地パートナーの紹介・連携
信頼できる現地企業とのビジネス連携をアレンジ
03
🚚流通網の活用
7-Eleven等の流通網を活用した販売チャネルの構築
04
🛠️現地オペレーション支援
物流・法務・人材採用など現地ビジネスの立ち上げ支援
These partnerships deliver what no other strategy consultancy or agency can.
This is the strength unique to MASSIVE LINKS.
OUR PROCESS
5 steps to Asia expansion.
Market Research & Feasibility Assessment
4–8 weeks- Market size analysis of target country
- Competitive research
- Review of regulations & business practices
- Arranging on-site visits
Entry Strategy Design
4–8 weeks- Selecting target country & city
- Business model design
- Evaluating local partner candidates
- KPI & budget planning
Entry Preparation
2–6 months- Local partner introduction & negotiation
- Company incorporation & contract support
- Distribution channel development
- Recruitment support
Execution & Launch
3–6 months- Launching local marketing
- Starting sales & operations
- Hands-on support during initial phase
Ongoing Operations & Improvement
Ongoing- Monthly reviews
- Executing growth initiatives
- Exploring expansion into additional countries
As little as 3 months for initial steps, full market entry takes 1+ year.
OUR COVERAGE
6 Asian Markets We Cover.
タイ
Thailand
Home base of CP Group. The strongest support is available here.
SUPPORT FEATURES
- ▸CPグループとの直接連携
- ▸流通網（7-Eleven等）の活用
- ▸日系企業ネットワーク
- ▸タイ政府・行政との関係
ベトナム
Vietnam
·若年層市場
·EC・DX成長分野
インドネシア
Indonesia
·巨大市場2.8億人
·多様性対応
マレーシア
Malaysia
·英語圏
·ASEAN本部拠点適性
フィリピン
Philippines
·英語力
·BPO・越境EC
シンガポール
Singapore
·金融ハブ
·アジア統括拠点
Other Asian markets (India, Middle East, etc.) are also accessible through the CP Group network.
FAQ
Frequently Asked Questions
It is a strategic partnership through our group company SuperMassiveGlobal. We share details after signing an NDA.
Ready to Build Your Bridge to Asia?
Let’s build your bridge to Asia.
The first 60-minute Asia expansion consultation is free.
We clarify your business direction and target country candidates together,
and propose what is possible through CP Group collaboration.
Free 60-Min Consultation
Asia Expansion Strategy Consultation
We help executives map out target countries and strategic direction.
Book Now →Document Download
Asia Expansion Materials
Download materials covering CP Group collaboration and Asian market analysis.
Download →* An NDA can be signed before the first consultation.
Explore Other Strategy Services
Start with a Free Consultation.
Tell us your challenges, goals, and budget. The first consultation is completely free.