01 / MARKETING > STRATEGY > DIGITAL MARKETING
Digital Marketing Strategy.
Engineering Customer Acquisition.
We systematize insights from 300+ accounts to design omnichannel customer acquisition strategies. Grounded in data and hypothesis — not intuition — we build reproducible growth models that scale.
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ACCOUNTS
Managed accounts
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INDUSTRIES
Industries served
6-9
WEEKS
Strategy design period
SERVICE OVERVIEW
What is Digital Marketing Strategy.
VALUE DELIVERED
We design the full structure for online customer acquisition and nurturing, based on MASSIVE LINKS' track record of managing 300+ accounts.
We design cross-channel holistic optimization and build a data-driven growth model free from guesswork. It functions as a "blueprint" that connects seamlessly to the execution phase.
CHALLENGES WE SOLVE
新規獲得の伸び悩み
従来手法が通用しなくなった、CPAが高騰
施策の散在
SEO・広告・SNSが連動せず、効率が悪い
ROI不明
どの施策が効いているのか見えない
組織横断の連携不足
部門別にKPIが違い、一貫性が取れない
THE FRAMEWORK
The 7-Layer Model for Digital Marketing Strategy.
MASSIVE LINKS' digital marketing strategy is built on 7 layers. When all layers work in sync, a repeatable growth model is complete.
Build from the bottom up, connecting everything.This is the condition for a repeatable strategy.
OUR PROCESS
5 steps of strategy design.
Current State Analysis
2–3 weeks- ▸Thorough analysis of existing data
- ▸Customer interviews (5–10 people)
- ▸Competitive benchmarking
- ▸Performance analysis by channel
Hypothesis Building
1–2 weeks- ▸Identifying growth drivers
- ▸Identifying bottlenecks
- ▸Exploring multiple scenarios
- ▸Prioritization
Strategy Design
2–3 weeks- ▸Strategy development across 7 layers
- ▸KPI tree design
- ▸Budget allocation simulation
- ▸Executive-level discussion
Execution Planning
1–2 weeks- ▸Roadmap creation
- ▸Detailed initiative design
- ▸Monthly PDCA framework
- ▸Organizational structure design
Handover & Execution Support
As needed- ▸Delivery of strategy documents
- ▸Handover to execution phase
- ▸Ongoing advisory support (optional)
Total 6–9 weeks to complete an actionable strategy.
DELIVERABLES
Deliverables (Documents).
Six strategic documents will remain in your hands. All are interconnected and come alive in the execution phase.
01
戦略マスタープラン
全体戦略の総合ドキュメント
30-50ページ02
KPIツリー
目標から逆算したKPIの体系
ツリー図 + 月次目標03
実行ロードマップ
12ヶ月分の施策タイムテーブル
ガントチャート04
予算配分計画
チャネル別・フェーズ別の投資計画
シミュレーション含む05
ペルソナ・CJM
ターゲット像とカスタマージャーニー
3-5パターン06
PDCA設計書
月次・週次の改善サイクルの仕組み
会議体・レポート設計All of these become the blueprint for the execution phase.
OUR STRENGTH
3 Strengths That Set Us Apart.
01
300+アカウント運用の
現場知見
机上の戦略ではなく、実際に300+アカウントを運用している現場の知見が戦略に反映されます。「このKPI設計はこの業界では無理」「このチャネルはCPAが合わない」といった現場感が、戦略の精度を高めます。
02
戦略から実行までの
一気通貫体制
戦略コンサルと制作会社、運用代理店がバラバラ...という状態を避けられます。MASSIVE LINKSは、Strategy、Planning、Creative、Operationsの全領域を社内で提供できます。戦略 → 実装 → 運用 → 改善 がシームレスに繋がります。
03
AI時代の
データドリブン戦略
Claude、Gemini等の生成AIを戦略設計のプロセスにも活用しています。大量データの高速分析、シミュレーションの多重化、仮説検証の並列化。従来なら数週間かかる分析が、数時間で完了します。
- ▸大量データの高速分析
- ▸シミュレーションの多重化
- ▸仮説検証の並列化
FAQ
Frequently Asked Questions.
It varies depending on the scale of your challenges and the number of channels involved. We provide a quote after a complimentary 60-minute consultation.
Ready?
Ready to Design
Your Winning Strategy?
Let’s design a strategy that wins.
The first 60-minute strategy consultation is free. We work together with executives and marketing leaders to clarify challenges and define the strategic direction.
Free Consultation
60-Minute Strategy Consultation
We help executives clarify challenges together.
Book Now →Resource
Strategy Design Materials
Download materials summarising past strategy cases and methodology.
Download →* An NDA for consultation content can be arranged upon request.
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